Here is the guide to the four most commonly used formats! PNG – Portable Network Graphic So, when you find a good designer you will communicate a lot easier if you know these basic things. Typical RGB formats are PNG or JPEG, while the most common CMYK is EPS, or let’s say, vector graphic formats are EPS and SVG, and raster graphics are belonging to PNG or JPEG format. RGB colors, for example, are much more transparent, fluorescent in a certain way, and more suitable for digital use, in simple language, while the CMYK system gives a realistic view of what we can expect in print. Simply put, if you used an RGB color system in print, the end result would not be what it looks like on a computer monitor. The RGB system is applicable in the digital sphere, and the CMYK color system is applied for printing purposes. ![]() The difference between scaling up vector and raster filesĪlso, graphics can be categorized by the color system, and the color systems are RGB and CMYK. Vector graphics are those that we can expand to any size, without spoiling, while the raster graphics will be corrupted if we resize an image or logo. In short, vector graphics are used for printing, and raster for digital use such as websites, newsletters, etc. Here we will present to you what these formats are for, that is, for what purpose which format should be used! Vector & Raster RGB & CMYKīefore we move on to these four formats, we will look at another important thing you need to know, and that is that there are two types of graphics that a designer can deliver to you. For example, logo.png, logo.svg, logo.eps, logo.pdf. Yes, you can recognize files in these formats by the extension in the file name. These formats are PNG, SVG, EPS, and PDF. That is why it is good to know the basic formats of logos, and in this article, we have singled out four that are most often used. ![]() Sometimes you will print business cards, sometimes billboards, sometimes you will create a banner for a digital advertising campaign, and on each of these and similar occasions, you will need to have a logo in different formats. No matter what business you are in, you will need to use your company logo in a variety of ways.
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